Elite Automotive Marketing

Elite Automotive Marketing was established on July 1, 1994 as a marketing company which includes Eagle Nation, Power Heavy Duty and TruStar Groups. Elite Automotive Marketing looks for benefits from manufacturers based on the combined buying power of its affiliated Groups. These benefits are passed on to the members making them more competitive and more profitable, ensuring the manufacturers a long-term source of distribution. Common manufacturer’s Group programs consist of rebates, special pricing, extended payment terms, lower freight requirements, ad allowances, or a combination of these. Elite has over 300 members across the US, in Canada and Puerto Rico.

Eagle Nation

The philosophy of Eagle Nation is to help the independent auto parts warehouse distributor realize the advantages of a Group while maintaining their independence. Because of our large volume, we have been successful in securing competitive Group programs. We do not require our members to change lines. Our job is to secure the best possible programs and then each member decides which ones best fit their business. Eagle Nation, Inc. is independently owned. Members do not have the responsibility a stock holder would have in a member-owned company.
A complete marketing program has been developed and implemented for Eagle Nation members. Eagle Nation provides a comprehensive menu of programs and services that are available to our member jobber or repair shop network.

Power Heavy Duty

Power Heavy Duty's goal is to help the independent heavy duty distributor and service specialist be competitive in today's market. Power Heavy Duty has approved programs with key heavy duty manufacturers including Fram, Monroe, Triangle, Dayton, Euclid, Federal-Mogul, SKF, Baldwin Filters, Webb Wheel, Timken, Luber-finer and Bepco. Power Heavy Duty has centralized billing programs with many manufacturers including Monroe and Walker. Power Heavy Duty offers its members dynamic marketing programs: Power Heavy Duty Brand products, central billing, signage, flyers, promotions and wearing apparel are just a few examples.

TruStar

TruStar is a network of independent automotive parts distributors located across the United States and Canada. TruStar member warehouses specialize in supplying undercar products and extensive marketing programs to the professional installer. TruStar has approved purchasing programs for all major manufacturer brands and several lines of TruStar brand products, which are supported by a TruStar Master Brake Catalog and a TruStar Distribution Center.